Build a prototype, test with users & launch your app in three months or less.
Looking to launch an app or website but not sure where to start? We will help you design your "MVP" (Minimally Valuable Product) and run rapid tests using real customer feedback to minimize the risk of your investment and save you money. Once you're convinced we've found the right solution for the right problem, we will design and code your first app in three months or less.
Validate your idea before spending the big bucks42% of businesses fail because they build something no one wants (CB Insights). Our 3-phase process helps reduce risk at each step by clarifying your business model and validating solutions before spending the bulk of your money on design and development.
Partner with an experienced product team.Gaining a partner to help with the hard stuff, like talking to customers to validate your idea, helps make it less intimidating. Even if you have business partners, having an outside party can help you get unique perspectives and gain more impartial feedback from potential users. |
Case Study: Rise2Realize Life Coaching AppWe worked with Rise2Realize to launch their first iOS app and Android app in less than 2 months. We walked with them through a process of idea validation through rapid prototyping and all the way through full design and launch.
|
3 Stages to Launching Your Digital Product
Research Find the right problem to solve. |
Test Validate a solution to the problem. |
Launch Develop your offer & launch your MVP. |
Custom |
Custom |
Custom |
1-2 weeks |
1-2 weeks |
4-8 weeks |
Conduct "problem interviews" |
Build realistic prototypes |
User interface design |
Business model refinement |
Conduct "solution interviews" |
Back-end development |
User persona generation |
Validate and presell your offer |
Marketing materials for launch |
Why 3 Stages?
Too many people get an idea for an app and simply want to build it without testing it with real customers. My approach is to guide people to focus their energy on finding the right problem to solve based on their passions and then help them build the right solution. Rather than set off blindly and spend $30-50k developing something you think will work, I help you get more clarity at each stage so it de-risks your investment and gives you confidence to proceed forward.
Research Phase
Conduct user researchWe'll speak with your target market to understand their needs so we can design solutions for them.
|
Business modelWe'll sure up your business goals using tools like the Business Model Canvas and design thinking.
|
Generate user personasWe'll build a model of your ideal first user and base every future decision on the needs of this Persona.
|
Testing Phase
Conduct more user researchAfter fully defining the problem you want to solve, we will conduct solution-focused research with real customers.
|
Design rapid prototypesBased on that feedback, we will design realistic prototypes that help test our assumptions without much investment.
|
Test with real usersEach prototype will undergo testing with at least 5 prospective customers until you have your winning solution.
|
Launch Phase
User interface designOnce validated, build a beautiful front-end that delights your customers.
|
Custom developmentCoordinate work with excellent engineers to code your app's back-end.
|
Marketing materials for launchApp Store Optimization, Search Engine Optimization, marketing videos & more.
|