Build a prototype, test with users & launch your app in three months or less.​

Looking to launch an app or website but not sure where to start? We will help you design your "MVP" (Minimally Valuable Product) and run rapid tests using real customer feedback to minimize the risk of your investment and save you money. Once you're convinced we've found the right solution for the right problem, we will design and code your first app in three months or less.

Validate your idea before spending the big bucks

42% of businesses fail because they build something no one wants (CB Insights). Our 3-phase process helps reduce risk at each step by clarifying your business model and validating solutions before spending the bulk of your money on design and development.

Partner with an experienced product team.

Gaining a partner to help with the hard stuff, like talking to customers to validate your idea, helps make it less intimidating. Even if you have business partners, having an outside party can help you get unique perspectives and gain more impartial feedback from potential users.

Case Study: Rise2Realize Life Coaching App

We worked with Rise2Realize to launch their first iOS app and Android app in less than 2 months. We walked with them through a process of idea validation through rapid prototyping and all the way through full design and launch.
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Rise2Realize iOS App v2

3 Stages to Launching Your Digital Product

Research
​Find the right problem to solve.
Test
​Validate a solution to the problem.
Launch
Develop your offer & launch your MVP.
Custom
Custom
Custom
1-2 weeks
1-2 weeks
4-8 weeks
Conduct "problem interviews"
​Build realistic prototypes
User interface design
​Business model refinement
​Conduct "solution interviews"
Back-end development
User persona generation
Validate and presell your offer
Marketing materials for launch

Why 3 Stages?

Too many people get an idea for an app and simply want to build it without testing it with real customers. My approach is to guide people to focus their energy on finding the right problem to solve based on their passions and then help them build the right solution. Rather than set off blindly and spend $30-50k developing something you think will work, I help you get more clarity at each stage so it de-risks your investment and gives you confidence to proceed forward.

Research Phase

Conduct user research

We'll speak with your target market to understand their needs so we can design solutions for them.

Business model 

We'll sure up your business goals using tools like the Business Model Canvas and design thinking.

Generate user personas

We'll build a model of your ideal first user and base every future decision on the needs of this Persona.

Testing Phase

Conduct more user research

After fully defining the problem you want to solve, we will conduct solution-focused research with real customers.

Design rapid prototypes

Based on that feedback, we will design realistic prototypes that help test our assumptions without much investment.

Test with real users

Each prototype will undergo testing with at least 5 prospective customers until you have your winning solution.

Launch Phase

User interface design

Once validated, build a beautiful front-end that delights your customers.

Custom development

Coordinate work with excellent engineers to code your app's back-end.

Marketing materials for launch

App Store Optimization, Search Engine Optimization, marketing videos & more.